CASE STUDIES
CASE STUDY #1
DATE: 2014-2015
BRIEF/ISSUE: A leading 3D printing company asked Imprint to work with them on a thought leadership project. The firm had developed exciting new technology for which they saw huge market potential in the auto and aerospace sectors.
PROJECT APPROACH: Imprint worked with the firm to develop a social media campaign that would build trust and mobilize industry experts to share their views within the target markets. The strategy focused on educating decisionmakers and key stakeholders about the applications, benefits and overall competitive edge of the technology.
Imprint community managers engaged with tens of thousands of executives, industry thought leaders, reporters, bloggers and related professionals. Achieving extraordinary conversion rates, 3D printing was soon after integrated into design thinking and solutions within the targeted industries, some time before it became popular in wider consumer markets.
CASE STUDY #2
DATE: 2016-2019
BRIEF/ISSUE: Imprint was hired by an international Christian ministry to establish its online presence as a leading voice in specific communities. The ministry had independent social platforms and sought strategic advice on integrating them with well-known networks and media to expand its follower base.
PROJECT APPROACH: Imprint created and implemented a combined digital media and SEO strategy to build a strong international following and bolster the church’s appeal in previously untapped audiences. This included managing the client’s official social channels, promoting content and interacting effectively with the church’s digital congregation. The campaign was fully synergized with events on the ground and across a variety of media platforms and outlets.
The project has been highly effective in generating new subscribers to this church movement and has been renewed for a third year. Over 10M people have been exposed to the church’s message since the project began and the team is promoting all the key strands of the church’s activity daily. Significant media coverage in national news outlets has been interwoven into the social media campaign. Imprint’s work has resulted in a surge in consumption of the church’s online content and apps and a continuous growth in membership.
CASE STUDY #1
DATE: 2014-2015
BRIEF/ISSUE: A leading 3D printing company asked Imprint to work with them on a thought leadership project. The firm had developed exciting new technology for which they saw huge market potential in the auto and aerospace sectors.
PROJECT APPROACH: Imprint worked with the firm to develop a social media campaign that would build trust and mobilize industry experts to share their views within the target markets. The strategy focused on educating decisionmakers and key stakeholders about the applications, benefits and overall competitive edge of the technology.
Imprint community managers engaged with tens of thousands of executives, industry thought leaders, reporters, bloggers and related professionals. Achieving extraordinary conversion rates, 3D printing was soon after integrated into design thinking and solutions within the targeted industries, some time before it became popular in wider consumer markets.
CASE STUDY #2
DATE: 2016-2019
BRIEF/ISSUE: Imprint was hired by an international Christian ministry to establish its online presence as a leading voice in specific communities. The ministry had independent social platforms and sought strategic advice on integrating them with well-known networks and media to expand its follower base.
PROJECT APPROACH: Imprint created and implemented a combined digital media and SEO strategy to build a strong international following and bolster the church’s appeal in previously untapped audiences. This included managing the client’s official social channels, promoting content and interacting effectively with the church’s digital congregation. The campaign was fully synergized with events on the ground and across a variety of media platforms and outlets.
The project has been highly effective in generating new subscribers to this church movement and has been renewed for a third year. Over 10M people have been exposed to the church’s message since the project began and the team is promoting all the key strands of the church’s activity daily. Significant media coverage in national news outlets has been interwoven into the social media campaign. Imprint’s work has resulted in a surge in consumption of the church’s online content and apps, continuous growth in membership, and an increase in donations by xx percent.
CASE STUDY #3
DATE: 2018
BRIEF/ISSUE: A leading Asian-based international advertising agency engaged Imprint to disseminate knowledge and fuel demand for smart AI speakers, such as Google Home and Amazon Echo.
PROJECT APPROACH: Imprint developed an educational and commercial branding campaign with four strands, each targeting different niche communities of interest to our client. The challenge was to be sufficiently creative to stand out and generate traction in a country where innovative technology and gadgets saturate the market.
Imprint surpassed all preset KPIs. Our activity led to significant new media coverage and a discernable sales surge during and after the campaign.
CASE STUDY #4
DATE: 2018-2019
CLIENT: Tourism association
BRIEF/ISSUE: A national tourism association was seeking to attract record numbers of visitors to the country, following a prolonged period of critical media coverage that shed a negative spotlight on the region in question.
PROJECT APPROACH: Imprint ran a full-fledged digital campaign based on simple marketing materials provided by the client. It showcased the country on a grand scale and through the eyes of ordinary people. The project integrated user-generated and interactive, engaging content to create a peer-based and authentic way of promoting travel to the country. A parallel SEO campaign was set up to mitigate against the damage done by earlier media attention.
The partnership between the client and Imprint remains critical in pushing ahead with an incredibly powerful and effective project. It is encouraging potential tourists to choose them over the countless travel experiences on offer today. The campaign has so far reached more than 8M social media users in advanced western societies, and tourism to the country in question has been fully rejuvenated.
CASE STUDY #3
DATE: 2018
BRIEF/ISSUE: A leading Asian-based international advertising agency engaged Imprint to disseminate knowledge and fuel demand for smart AI speakers, such as Google Home and Amazon Echo.
PROJECT APPROACH: Imprint developed an educational and commercial branding campaign with four strands, each targeting different niche communities of interest to our client. The challenge was to be sufficiently creative to stand out and generate traction in a country where innovative technology and gadgets saturate the market.
Imprint surpassed all preset KPIs. Our activity led to significant new media coverage and a discernable sales surge during and after the campaign.
CASE STUDY #4
DATE: 2018-2019
CLIENT: Tourism association
BRIEF/ISSUE: A national tourism association was seeking to attract record numbers of visitors to the country, following a prolonged period of critical media coverage that shed a negative spotlight on the region in question.
PROJECT APPROACH: Imprint ran a full-fledged digital campaign based on simple marketing materials provided by the client. It showcased the country on a grand scale and through the eyes of ordinary people. The project integrated user-generated and interactive, engaging content to create a peer-based and authentic way of promoting travel to the country. A parallel SEO campaign was set up to mitigate against the damage done by earlier media attention.
The partnership between the client and Imprint remains critical in pushing ahead with an incredibly powerful and effective project. It is encouraging potential tourists to choose them over the countless travel experiences on offer today. The campaign has so far reached more than 8M social media users in advanced western societies, and tourism to the country in question has been fully rejuvenated.
CASE STUDY #5
DATE: 2014-2019
CLIENT: A multinational player in infrastructure
BRIEF/ISSUE: A large international corporation approached us to proactively manage its corporate reputation and combat outdated press reports citing labor violations.
PROJECT APPROACH: The challenge for Imprint was to overcome stigma that had been generated after years of negative press which had come to be associated with the brand’s manufacturing facilities. We developed a two-pronged campaign to increase public awareness of new workers’ programs and expose competitor stakeholders with a vested interest in tarnishing the client’s image.
Imprint has successfully mobilized labor organizations and activists to recognize new company initiatives aimed at overhauling past industry practices. The campaign has reached over 16M social media users and silenced some of the most vocal actors attempting irresponsibly to defame our client’s name.
CASE STUDY #5
DATE: 2014-2019
CLIENT: A multinational player in infrastructure
BRIEF/ISSUE: A large international corporation approached us to proactively manage its corporate reputation and combat outdated press reports citing labor violations.
PROJECT APPROACH: The challenge for Imprint was to overcome stigma that had been generated after years of negative press which had come to be associated with the brand’s manufacturing facilities. We developed a two-pronged campaign to increase public awareness of new workers’ programs and expose competitor stakeholders with a vested interest in tarnishing the client’s image.
Imprint has successfully mobilized labor organizations and activists to recognize new company initiatives aimed at overhauling past industry practices. The campaign has reached over 16M social media users and silenced some of the most vocal actors attempting irresponsibly to defame our client’s name.