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How to Win at the Instagram Algorithm: Your Guide to Increasing Engagement in 2021

Instagram is pretty selective in regard to giving us information to help us understand how their algorithm works. In this article, we will break down some key elements to 'hacking' said algorithm and increasing engagement on your future posts.
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The Boom of the NFT: A New Mindset in Digital Art and Advertising

NFTs represent a breakthrough in the perception of digital art, its uniqueness and authorship, and bring new trends and challenges to the field of branding and digital marketing.
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How to Become a Social Media Influencer

Do you dream of getting millions of followers? The road to becoming a social media influencer can be long, but by following a few simple steps from Imprint's digital experts, you will be off to go a good start.
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Do Not Focus on Going Viral, Focus on Building Your Community imprint

Do Not Focus on Going Viral, Focus on Building Your Community

Like other viruses that have plagued society, Covid-19 will soon be a thing of the past. But viral content is here to stay. Imprint's digital experts guide you through the steps to go viral with your content.
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Digital Marketing Opportunities Presented by the COVID-19 Crisis

Digital Marketing Opportunities in the COVID-19 Environment

Transform your business into ‘better than usual’. Imprint’s unparalleled, intelligence approach to social media campaigns can help medium and large organizations position themselves successfully for the current and post-COVID-19 world.
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Influencer Marketing

Influencer Overload: Has celebrity influencer marketing already peaked?

While celebrity influencers may be losing their ability to influence, ‘micro’ and ‘nano’ influencers are proving to be effective at crafting genuine messages, authentic engagement & building dynamic communities around an idea or brand.
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Changing Human Expression: The Rise of the Retweet

Changing Human Expression: The Rise of the Retweet

What is it about social media that has us hooked? These digital platforms have tapped into our human psyche by appealing to our basic social instincts and subsequently transforming the reality of the world we live in – both on and offline.
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Here’s Why Your Social Media Needs a Marketing Strategy

Here’s Why Your Social Media Needs a Marketing Strategy

In today’s advanced social media landscape, the effectiveness of your marketing strategy is just as important as the quality of the services you offer. Imprint shares some strategy tips from our social media experts.
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IMPRINT SOCIAL LAUNCHES AI-DRIVEN ADVANCED MARKET RESEARCH DIVISION

Imprint Social Launches AI-Driven Advanced Market Research Division

Imprint Social’s newly developed research methods and social media discourse analysis offers an unprecedented and authentic window into motivations behind audiences' decision-making behaviors on social media.
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Spiky Opinion on Social Media as Sonic the Hedgehog Triggers All the Emotional Buttons

Spiky Opinion on Social Media as Sonic the Hedgehog Triggers All the Emotional Buttons

When Sonic the Hedgehog, the beloved video game character, got a live-action movie, social media had quite the opinion and nearly derailed the film. Imprint's analysis demonstrates the power of social media discourse and analysis.
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