The following was originally published in Marketing Dive.

Imprint Social’s newly developed research methods and social media discourse analysis offer an unprecedented window into motivations behind audiences’ decision-making. The company will be showcasing its services in London, on November 20th & 21st.

Tel Aviv-based technology and digital communications company Imprint Social announced the launch of its advanced market research service, developed to provide deep social insights as a supplementary service to its digital community marketing department. Using proprietary AI, Imprint’s researchers conduct automated social media discourse analysis, in-depth emotional trend identification and qualitative research through online interviews to identify audiences and determine what is driving their behavior.

Social media facilitates communication in an entirely new way. Imprint has recognized the potential to harness information through a comprehensive analysis of online discourse in order to achieve a greater understanding of an audience’s psychological motivations and how to turn these valuable insights into actionable results.

Philippe Assouline, Head of Analytics and Consumer Insights explains what makes this service unique: “For the first time in history, a huge portion of people’s everyday conversations are in the public record. Deciphered properly, this data can serve as an unprecedented window into what is driving choices. Drawing on cutting edge AI and psychology, Imprint’s research department incorporates the Stanford design method to treat social media as a huge focus group. It’s invaluable information for our clients to better serve their customers.”

Imprint’s qualified analysts also provide strategic recommendations and customized solutions for all messaging needs, including advertising campaign architecture, brand design, product marketing and much more.

David Harris, Imprint’s Head of Projects, believes that these newly developed research capabilities complement Imprint’s pioneering digital community marketing services, which provide unmatched organic engagement across leading social media platforms: “Effective communications strategies begin with invaluable research. Our innovative methods provide a better understanding of what drives specific individuals and audiences, allowing Imprint to craft tailored messages and achieve outstanding conversion rates.”

In addition to Imprint’s ability to design effective messaging strategies for its clients, advanced market research techniques also enable the company to identify strategic decision-makers, stakeholders and influencers in each market. These well-networked thought leaders help deliver creative campaign messages to millions of social media users in a powerful and authentic way.

With over 80 employees, the Dentsu-backed company’s analysts are fluent in a number of cultures and languages, hinting at the potential global impact of Imprint’s services. The company is attending SMi Group’s Social Media in the Defence and Military Sector Conference, in London, on November 20th & 21st.

About Imprint Social

Imprint specializes in strategic campaigns on social and digital networks. Sophisticated discourse monitoring and technology, coupled with psychology-driven insights, enable us to craft precise messaging on behalf of our clients, which include multinational corporations, government organizations and non-profit causes. Using human engagement, we deliver clients’ messages to online opinion formers, who in turn amplify it to millions of social media users in the most relevant audiences, for a real, lasting impact.