Integrity: Imprint never takes on projects that help advance illegal, illegitimate, inappropriate or unethical aims or hurtful commercial purposes.

Honesty: Imprint never helps to advance inaccurate, misleading or false messaging. We research everything we do and everything we say is backed by evidence.

Consent: Imprint only promotes ideas and seeks to enrich conversations on specific topics. It never,  imposes beliefs nor does it push people to take  actions including for example making purchases or the like.

Privacy: Imprint doesn’t ever use or rely on private data, nor do we ever violate terms of use agreements. We comply with all data laws and service agreements, respect everyone’s privacy and rely on what people have freely chosen to share.